What I do and how I work

Services, processes, and all the other stuff people always ask me about

What I do

  • Prices start from $1,200 (£970) for 1,500 words.

    What you get:

    • Editorial-quality content: Publish-ready, thoughtful storytelling that showcases your expertise in a reader-friendly way.

    • Interviews and research: I’ll source industry experts (or interview internal experts) and bring in the research that builds domain credibility.

    • Edits and amends: Up to two rounds of edits to make sure it’s exactly as you want it.

  • Prices start from £5,000 for a 3,500-word asset (but I’m not too stingy on the word count).

    What you get:

    • Academic and industry research: I’ll comb the latest studies and reports to bring new angles and expert commentary to your report.

    • Expert interviews: I’ll interview your chosen subject matter experts (or source my own) to bring your piece to life with expert insights.

    • Edits and amends: Up to two rounds of edits and amends to make sure your lead magnet is ready for launch.

    Price out of your budget? Message me anyway — if I’ve got a relatively free schedule, I’ll try to help if I can.

  • Prices start from £1,000 for up to 1,200 words.

    What you get:

    • Bespoke written case study: We’ll work together to define your case study style and narrative feel.

    • End-to-end stakeholder management: Once you’ve briefed me in, I’ll schedule the interview and work with your customer directly for copy approval.

    • Edits and amends: Up to two rounds of edits to make sure you and your customer hit on the perfect story.

  • Prices start from £1,000 per 1,000 words for ghostwritten bylines in digital or print media.

    What you get:

    • Input on your pitch: I’ll cast my journalistic eye over your media pitches, tell you where the stories are, and help you develop them.

    • Bylines that cut through the noise: I’ll craft ghostwritten pieces for senior leaders or internal stakeholders that feel authentic, compelling, and aligned with their voice.

    • Editorial-quality copy: Publish-ready copy based on journalism best practices from a professional who’s done it before.

How I work

Here’s my typical process with clients:

  • We have an initial kickoff call to chat about what you’re looking for (and probably also do some awkward small talk).

  • You brief me in with the full details, and we agree on a timeline and scope of work. Depending on the project, I’ll invoice you for a 50% upfront deposit.

  • I’ll get to work, and deliver a copy draft for your review.

  • You get back to me with revisions and comments, and I’ll get your piece publish-ready.

  • We sign off everything for approval, and then I’ll invoice you for the balance. I get paid (cha-ching!), you get your content — that’s it!

What I don’t do

Let me save us both some time.

Need to update your website wording? What about some snappy ad copy? Building a content strategy? Ooh and you need some social media captions too, right?

I’m definitely not your person.

As much as my over-achieving, people-pleasing heart hates to admit this, there are just some things some people are way better at than me.

So if you need any of these services, I’d rather tell you all about those brilliant people instead (and trust me, I know some really good ones).