Writer, parent, cat person, and serial plant killer
(just ask my ‘unkillable’ aspidistra)
See also: Mediocre poet, video game nerd, and an annoyingly good memory for ancient phone numbers.
Story time
Stories are part of everything I do.
When I was nine, I got a poem published in a book.
I wrote a PhD on how stories shaped the image of 17th century Madrid.
I honed my storytelling skills as a journalist in Abu Dhabi, interviewing everyone from ordinary people doing great things to princesses and international stars.
I started writing for tech in 2019 at employee engagement startup Peakon(acquired by Workday).
I’ve been writing for startups and tech ever since.
These days I’m a freelance content writer working with HR tech, B2B SaaS, and VC organisations.
Cool story. What does that have to do with me?
Great question.
Good marketing starts with good storytelling. People connect to stories, not product features.
And I just so happen to be really good at the storytelling bit. I can help you:
Build domain authority research-backed, expert-driven white papers and reports.
Create results-driven case studies written for actual humans buying a product, not jargon-speaking robots.
Publish editorial-quality, SEO-friendly blogs and articles that feel new and deliver value, rather than another copy-paste listicle nobody wanted.
Reach a broader audience with digital and print media-ready thought leadership columns and articles.