The State of People Strategy 2025

Lattice’s annual report is a must-read for thousands of HR professionals and business leaders around the world. Featured in The Wall Street Journal and CNN, it’s a report that leads trends and shapes industry conversations.

The brief

Building on the success of last year’s ungated, design-forward edition, Lattice’s content team needed a writer they could trust to turn their data-led insights into something people leaders couldn’t put down.

I worked with them to craft a compelling narrative, reinforcing Lattice’s perspective and industry expertise with sharp, research-backed commentary.

“I knew I wanted Cami to write our report almost a year in advance. Her attention to detail, penchant for thoughtfulness, and endlessly witty tone can turn any dense and data-heavy report into one that's actually fun to read.”

— Halah Flynn, Senior Content Marketing Manager, Lattice

The results

Four months since launch:

  • Closed $1.2m in new business and renewals

  • 25,000+ visitors — outpacing 2024’s edition

  • Media placements secured include Bloomberg, CNN, and The Wall Street Journal

  • 170+ direct conversions from the report